CLS Introduces a New Logo and Visual Identity
The Critical Language Scholarship (CLS) Program is pleased to announce the introduction of a new logo and visual identity for the CLS Program.
Our new visual identity reflects the central role language plays in solving the global issues that face America today. CLS prepares U.S. students for the 21st century’s globalized workforce, increasing American competitiveness, and contributing to national security.
CLS began in 2006 as part of the National Security Language Initiative—a broad government effort to expand the number of Americans studying and mastering critical foreign languages. Since then, the program has grown to offer approximately 550 scholarships every year in 14 different critical languages. To date, CLS has funded immersive language study abroad for over 5,200 Americans from a broad and diverse range of backgrounds and fields of study at over 590 colleges and universities across the United States.
We will begin rolling out materials featuring our new logo beginning today, and encourage our partners at colleges and universities to make use of the new logos in their campus outreach and materials as well. In advance of the fall 2017 recruitment season, we will also be reaching out to campus representatives to provide more information on ordering one-pagers, trifold brochures, and other materials featuring the new CLS branding. You can download the logo in three configurations below: